Chester is no longer just an excitable Cheetos fiend. He's evolved into a complex character, one with mysteriously dark motives.
[...]
Robert Riccardi, managing partner at Goodby Silverstein (the ad agency behind the new campaign), says that Chester's mischievous new personality stems from the idea that "powering down" Cheetos as an adult "feels like a nonconformist moment. You're supposed to be eating arugula dip, but you have a nonconforming desire."
[...]
Chester has fully reinvented himself with this creepy, countercultural zag.
[...]
I'm certain there have been a few prudish complaints. You pay a price for edgy.
You pay a price for edgy.
You pay a price for edgy.
The year 2008, everyone!
The revolution will be televised, and will leave a gross orange powder on your fingers.
2 comments:
I wonder how much Mr. Riccardi had to pay for Mr. Stevenson's delicious steak dinner.
Tut-tutting a simple transaction between writer and subject--you're such a nonconformist!
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