What can a person even say? (further adventures in experiential marketing)

Pop Tarts has a store in Times Square now or something.

“People say, ‘Well, what can you really do with a Pop-Tart?’ ” said Scott Schoessel, chief operating officer of the Gigunda Group, a firm working on the project that specializes in so-called experiential marketing, or in-person events and activities. “Our chef was has come up with amazing concoctions.

[...]

“It’s a confluence of business, commerce, entertainment and the density of traffic[.]”

[...]

And then there’s the Pop-Tarts Sushi, three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up. “We did an internal tasting here at the building, and it was the winner,” said Etienne Patout, senior director at the Pop-Tarts brand, part of the Kellogg Company.

[...]

The store will put on a brief light show every hour. First, visitors will “get frosted,” Mr. Schoessel said, with a red light and a white light. That will be followed by brief pulses of light, “all different colors to mimic the sprinkles,” he said, “then another really bright light” to evoke wrapping the tarts in foil.

Computer screens in a row at the side of the store provide access to PopTartsWorld.com, social media sites and Pop-Tarts video games, similar to Memory but with pastry icons.

[...]

“Our long-term hope is to strengthen the bonding between the brand and the consumer, and that has great benefits for the brand,” Mr. Patout said.

This fails or there is no God.